How to position The Group T Leuven Education College as a real agent of change in a rapidly changing world.

Group T

The world of tomorrow will not be the world of today, and neither will the teachers.

1. The Challenge

Last year’s campaign focused on the way Group T implements the four UNESCO-pillars of education in its bachelor program: learning to know, learning to do, learning to live together and learning to be. Group T calls it ‘the art of teaching’. By applying this credo Group T has even been awarded as the first and only Flemish UNESCO-college. The previous campaign showed Group T’s vision on education inside the classroom. This year’s challenge was to break out those four walls and pick up the role of teachers in a rapidly changing society.

2. The Solution

Present teachers as agents of change in a world that is nothing less than an exciting place and facing a future that changes at high speed. How do teachers prepare students to jobs that don’t exist yet ? How do teachers get the best out of an intercultural world ? These questions were tackled in three ‘corporate’ print ads, capitalizing on the look and feel of last year’s campaign. In order to generate traffic to Group T’s info days, online bannering and local transport were used to focus on the unique experiences students get when doing there traineeships abroad.

3. The Results

The true impact of this campaign can only be measured in September when inscriptions for next academic year will be closed. Group T’s unique offer in and around Leuven continues to attract a increasing number of students, rising year after year since 2006 and counting no less than 985 new students last year.