Discover the Drumtrainer iPhone App
Make your own MyFamebook
Make your own TweetNotebook
Since August 2009, eight of the 60 employees of the Boondoggle communication agency are part of a unique creative cell, Boondoggle Life Labs. During working hours, the cell develops innovative, original and preferably digital business ideas - and not for existing Boondoggle clients.
The Concept
The concept is simple: each member of Boondoggle Life Labs can work during one day per week on his own projects and ideas. Half of the day is paid by Boondoggle, the other half is paid by the Life Labs members themselves. This means that each member of the Life Labs team sacrifices 10% of his salary. The profit generated by the products and ideas developed by Life Labs is shared between Boondoggle and the Life Labs members.
The Goal
With the start of this creative cell, Boondoggle wants to tackle different objectives. On the one hand, the development of the Life Labs projects will familiarize Boondoggle with new technologies and digital possibilities. On the other hand, it will give Boondoggle the possibility to experiment with new revenue models which can be discussed at a later stage with existing clients.
Not an empty box, the launch of real new products
Boondoggle Life Labs is by no means the next empty box launched by an agency to create PR. After only 7 months, the first three products are online. You can discover the Drumtrainer iPhone App, an iPhone app which teaches you how to drum in an entirely new way, on www.drum-trainer.com. You can order your own TweetNotebook (a notebook with one of your own Tweets on each page) on www.tweetnotebook.com. And in the same way, you can order your proper MyFamebook (a notebook with one of your own or your friends Facebook updates on each page) on www.myfamebook.net.
