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1. Challenge
Every year Stichting Marketing organizes the International Marketing Congress, this year for the 27th time in a row. This is a two-day congress with many talented and influential speakers covering all aspects of a certain marketing-related theme. Still the Congress is mostly known among its participants for the overflowing goodie bag that everybody gets to take home.
Stichting Marketing asked Boondoggle to create a campaign for the 27th International Marketing Congress, which was themed, ‘Authenticity”.
2. Solution
A conference with a theme like “Authenticity” simply screams for authentic communication, and this tone reverberated in all media. Headlines like Just register first. You can check out the rest of the web site later and For a high OTS you had better be sipping champagne across from the auditorium’s entrance focused on the participants’ own authenticity. And of course the campaign didn’t avoid the popularity of the gift bag and the ample networking opportunities the conference provides.
Boondoggle took care of all communication: the website, brochure, print advertisements, direct mails, widgets and banners...
3. Results
Registration for the Conference is still open.