“What if you would have the world’s only chest saying: nothing but victory is satisfying.”
View Viral Movie View excerpt from the talk show ‘Villa Vanthilt’
1. Challenge
We had to spread Nike’s ‘Make The Difference’ international football campaign in Belgium, using local football heroes. We we asked to tell the story with a genuine Nike voice on a regional level but with a convincing tone and a remarkable voice.
2. Solution
When football star Steven Defour announced his ambition to get another tattoo in his already famous tattoo collection of Latin philosophy quotes, we arranged this unique event to be shot at the tattoo studio. Then we edited it down to a special movie and told the story behind Steven Defour’s tattoos. How they show his mentality about football, sports and life in general. And how this is opposite to the many footballers who get barbed wire or tribal tattoos. By putting it like this, it became a Nike football voice spreading the brand message to ‘Make the difference’.
Then we posted the video on YouTube and Facebook.
3. Results
Within a few days the film received thousands of views on YouTube and spread over the internet. Sports journalists and bloggers embedded the video in their websites and blogs. And every national newspaper in Belgium picked up the story about Steven Defour’s latest tattoo. Belgium’s biggest tv talk show ‘Villa Vanthilt’ invited Steven Defour for an interview on prime time about his tattoo and they even aired our viral internet movie. On national television...